Target Boycott 2025 Backlash. That's the message from black founders and influencers to consumers about a backlash against the retailer's decision to end its diversity, equity and inclusion. 20, 2024, destroying nearly $16 billion in market cap in a single day after the retailer reported disappointing earnings.

The lawsuit was filed after january 24, when target announced it was ending its dei initiatives. According to a screenshot posted from the account, target sent a memo to.